Mobile in 4 P's

4 P's of Marketing Mix for Mobile 
As we know in Telecommunication Industry has trend in wireless technology  and more specifically going in mobile technology . This trend include the growth in the many different application such as communication , music , mp3 , video and Internet connectivity or Network Connection  .....  

This means that service provider and producer in the different fields are using mobile technology to gain the market and different sectors in market. for example a market research shows that a high growth in the Health Care system in mobile in Asia . We know the importance of IT as powerful media in Advertisement, but what is the effect of mobile in the market and specially in service sector . 

As the market concept in business we know that 4 P's of Marketing or Marketing Mix  as the strategic solution to have a good market plan and design channel and some other activities as in last topic in my blog (http://mrbangal.blogspot.com/2011/11/what-is-12-ps-to-starting-business.html ) .

4 P's of Marketing or Marketing Mix in business are  based on the :

1. Product / Service 
2. Promotion  (and Advertisement )
3. Price 
4. Place 

As the four elements ins the market that we should make relationship between them for gain in business profit . 

In mobile technology we have  new network generation and network coverage in rural areas also we have new mobile connection . For example in underdevelopment countries villages , easily people are using the cellphones with newest network technologies like 2G , 2.5 G , 3 G  or GSM , GPRS and so on.

These technologies has powerful features like more speed or bandwidth and Internet connection or MMS messaging  that helps for better communication between people in all over the world .

The cellphones or mobiles like iPhone 4 or any other brands in market have some abilities for users to surf the Internet with lowest cost and high speed and enjoy social networking or web email  and other usage . The growth in the software development in mobile field easily shows the potential demand in the market for different applications of mobile  in daily activities.

The most important of the mobile technology is the combination of 4 P's of marketing in one device that we called mobile . This means in every places you can promote your product or service with good pricing strategy . This is fantastic that only one device brings for you all thing that you want in marketing to sell a product or service . 

Users use mobile to surf and find and watch your promotion and advertisement easily with lowest cost also for you and with highest rate of contact with the customer in simple plan with low cost technology .

For example in term of Health care or consultancy services (or any other service based ) this is a real time or online marketing any any places . Good aspect is that this is the lowest cost and fastest  channel that just depend on the network coverage . 

Consider that a man is standing in his farm in a village and he wants to get advice on an  Agriculture harvest , and tries to find website regarding to the "need" and also his bank account or credit is ready for purchase What will happen .... How many days or years! are required for you to find demand in rural areas ? 

The term of 'e' brings for us good news but today  mobility is leadership and this is the ideal sample of Mix Marketing that every marketer want to plan in marketing plan . This is not theory or ideal , this is reality of technology .

A good sample is Apple store to sell software and music , Steve Jobs  had done  good forecasting !!!!!!!!!

When a marketer wants to plan the marking strategies he has some efforts in 4 P's in marketing , but they are combined easily in mobile and are ready to use .  

Today , some people are trying to say the importance of the mobile and effects of mobile in business and the combination of 4 P's is the key . 

If you want to be in way you should invest in mobile for growth.