NMART BUSINESS PLAN IN INDIA

You may heard about MLM or Multi Level Marketing that is a marketing strategy in which the sales force are compensated not only for sales they  generate, but also for the sales of other people down line of them that  they recruit , as a hierarchy of multiple levels of compensation.
Sometimes , this model is called as direct selling and business plan is based on the hierarchical structure that seller provides for members in down levels .
 Amway Corp is  the famous company in US that started the business model and market strategy based on the MLM , but some criticisms were against this company . The main criticism are based on the productivity of this business model and pyramid schema in marketing .The evidences show that lower levels of the pyramid never earn more profit .
Main problems of such business plans are the products which they offer to the market , for example in some practices in other Asian countries Gold coins or other types of goods that don't have any real benefits for customers were selling . This is the problem that I call productivity in this term .

WHAT IS NMART ?
Nowadays in India people are talking about nmart business plan , they want to join and become a marketer but some others are against this business model. Opposition have the evidences that this is a pyramid model and the results are not good for economy .
Company profile shows that nmart has  government proofs and certifications for business model . Company tells that it is a MLM business plan but it is not a pyramid . I do not want concentrate on the pyramid model.
I checked company 's website and products page to review and compare with other companies that I saw in past as like Q-ue-st .

Productivity :
The main differences in the business model is  retailing with different useful products , in other hand nmart has different products and starts to open malls in India .It shows that they try to make service more tangible . More focuses are on the FMCG products and different brands have been selected .
Products are same as the other retailers products that are selling in market , but nmart uses the benefits of direct marketing to increase revenue behind the employment ideas .Of course other MLM marketers also said  that they want to increase self-employment but the results are not same.

Profitability :
Second problem is the profitability of model for economy . Retailing is one of the largest industry in India and has more than 10 percent of GDP and 8 percent of employment in country . The trends show incremental rate of retailing in India . The main idea of founders may be based on these facts , but question is that the method of profit shares and distribution over the marketer . Each sales organization requires a good compensation strategy but I do not see a clear path . If it can increase the retailing industry and employment it can be new  unique business model . In my opinion in contrast with other MLM models they should develop market place with variety of goods to become a profitable business model for Indian economy.

We can assume this is a new model of BPO in India but compensation and operation are different with BPO. Company provides a schema for compensation , but it is required more regulation .They want be a new Wal-Mart in India !.
I think it is required more clarity in nmart business plan to make it more tangible for people.