What is 12 P's in Marketing - Business Plan

12 P's in Business Plan
A business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit or state-owned. A business owned by multiple individuals may be referred to as a company, although that term also has a more precise meaning.
In MBA , you should know about business  , business plan more and more , and I have done. My program was not an online MBA and it is a real university course in master degree in MBA .
I prepared a presentation for MBA students regarding to the planing of business and the content below is 12 P's for starting any businesses.



The 12 P’s of Business/NPO Marketing Going Beyond the  “4 P’s of Marketing”   in a Service Business or Nonprofit  There’s more to running and marketing a Business/NPO than what we learned from the “4 P’s” 
The standard 4 P’s are just one part of the formula. To understand the entire formula we need to start from the beginning .
When a manager or an entrepreneur has some business cards  and try to play actually it is not possible without business plan . Each plan is as like as a business card for a businessman to play with it . A business plan template is a statement that should be written with everybody that wants to start business.   

4 P’s of Business/ NPO 

1.Positioning

A positioning statement states how you wish to be perceived.   It is the core message you want to deliver in every medium to influence the perception of your product, service and/or organization. The positioning statement should bring the mission/vision to life. 

 Typically a Positioning Statement is a two-sentence message that tells people what your product is and how they will benefit. The second sentence tells people why your product or organization is different than others. 

 WHO: Who are you? 

 WHAT: What Business/NPO are you in? 

 FOR WHOM: What people do you serve? Make a list and prioritize if necessary  WHAT NEED: What are the special needs of the people you serve? Determine urgent needs. (categorize needs as urgent, important or useful) 

 AGAINST WHOM: With whom are you competing? How are they positioning themselves? 

  WHAT’S DIFFERENT: What makes you different from those competitors? What is the most compelling reason for customers or supporters to do Business/ NPO with you? 

   SO: What’s the benefit? What unique benefit does a client or supporter derive from your product or service?         

2.People

It may be business/NPO but it is very personal. People, whether the employees, clients, supporters your market, or someone else impact your Business/ NPO each and every day.  

The right people treated the right way can create a successful business or organization. 

In brief consider every interaction and target audience you have; Build teams; Create partnerships. 

Research your target audience. 

Understand the “politics” of every interaction. 

Every Employee, Every Interaction        

3.Process

Evaluate the way you do business so that it better supports your goals. 

Make the business or organization work for you – work ON your business/NPO vs. you working IN the Business/NPO. 

Think through every single step of what you do and how to make it better. Your Business/ NPO and marketing processes should be able to run without you.           

4.Plan

A Plan can help you to be proactive.

        Did you know that simply by writing down a plan you have an 85% chance of putting it into action vs. those who don’t write down their plans have somewhere around a 10% chance of putting it into action. The simple act of writing it down imprints the plan into your subconscious and your subconscious puts it into action with your conscious. So, isn’t it worth it to write out a plan for your Business/NPO and marketing? You’ll put the odds in your favor.

Here’s a brief outline for a short marketing plan:

            Situation Analysis – complete with a SWOT and a Competitive Review

            Marketing Overview – the marketing mission, overview of the products and services, pricing, distribution/sales strategy, and other marketing strategies

            Marketing Tactics – what you will produce for acquisition activities (direct mail, flyers, product brochures, etc.); what you will do for PR; what you will need for retention activities (follow-up letters, up-sell, etc.); what you will need for internal communications; and what other marketing communications will you need (website, etc.)

            Forecast for sales and profits 

   

               4 P’s In Marketing- Mix

             1.Product

        What is your product or service? 

        How is it described? 

        How is it packaged? 

        What solution or benefit does it provide? 

        Who is it for?

2.Price 

Determine the price you need to set for their product or service.       

       What pricing models work best in your industry or NPO? 

        What would work best for your clients? 

        How can you create a win-win? 

        How can you move away from being a commodity? 

        How do you get paid for the extra value you bring?

3.Place 

Are you in the right place to best target their customers – building, shelf placement, advertising, Website, etc.? 

What are the touch points you need to have in place to reach your potential clients/customers? 

    

4.Promotion 

 How to promote the product or service via numerous types of media whether it be advertising, direct mail, word-of-mouth, or direct sales. 

What types of campaigns are you going to put together 

Are your Marketing Communications fully integrated with your Business/NPO and Sales strategies? 

    Remember To Speak Human

4 P’s of Closure & Delivery

1.Proposal 

Drafting a proposal. Now you are ready to put out a price for your service. This step could make or break your chances of closing the Business/NPO. You want to demonstrate your knowledge of the client’s needs and match those needs with solutions that are priced right.     

        Let’s talk about a winning proposal outline: 

            Situation 

            Objectives 

            Measures of Success 

            Expression of Value 

            Deliverables Outlined 

            Options 

            Timing 

            Joint Accountabilities 

            Terms and Conditions 

            Acceptance

2.Please (AKA “Ask!”) 

Ask for the job, project, donation in a polite and professional way. 

If you believe in what you sell, close the deal! 

You can also consider approaching your “warm market” for help.

3.Project Management 

Follow through! 

Now you have a signed contract. The best way to market your      
    Business/NPO in the future is by providing good service today.

 You already outlined the process in step 3, bring your client into the mix and work the process or program.

CPM / PERT any Experienced base  method

4.Punctuate 

Leave a good impression 

 Send thank you notes 

 Continue communication with your client, customers, warm market, etc. 

 Be proactive in up-selling, cross-selling, retention, etc.