How Find Strategies in SWOT ?

What is Strategy and Strategic Management ?
Strategy can be defined as the determination of basic long term goals and objectives of an enterprise and the adoption of courses of action and allocation resources for carrying out these goals. In simple words a strategy is a set of course of actions that can improve the current situation and improve the condition and give a new competitive advantages to an organization. In definition we have course of actions , it means it is different with gradual programs , strategy starts and finish in duration but programs and budgets are designed year by year.
Strategic Management or Strategic planning can be defined as  the process of deciding on the objectives of an organization ,use and disposition of these resources , it is a managerial process in organization through which future impact of changes is determined and current decision are taken to reach a designed future.


Current situation to desired situation
The main result of a strategy is changing form current situation (bad or not desired) to desired (best or better) situation. While programs are improving step by step and has small effects on conditions , strategies can move ten step in one days or moment .

Strategies in SWOT 
Before we discussed about SWOT analysis  for an institution , now we have a different view to the SWOT diagram and SWOT analysis . A SWOT diagram can be like figure below :

SWOT diagram 

We can write Strengths , Weakness , Opportunities , Threats in tabular form and in cross points we can find new strategies . But there are other guidelines to Strategic Management to find the strategies . Another view to the SWOT diagram gives us a better understanding of S, W , O ,T and and helps to find strategies better in SWOT .

SWOT analysis 

As like other SWOT analysis we have Internal and External factors and four parts are appeared.

1. Aggressive Strategies : 
We select aggressive strategies when we have strengths and opportunities in market . In other hand  tapping the market is easy  , an example is Google in nowadays, starts a new strategy in market based on  new Google policies to gain more opportunities.

2.Turnaround Strategies: 
In market we have this situation , that we don't have power but there are opportunities to survive . The main objectives is to use opportunities for conversion Weaknesses to Strengths.
We can see Turnaround strategies in recent political situation . For example North Korea leaved nuclear programs and started new political way last week.

3. Diversification Strategies: 
Diversification strategies are based on the powers and threats of organization , in other hand a company like Microsoft started Bing search engine to diversify its products and find new market opportunities .

4.Defensive Strategies:  
Defensive strategies are based on the worst condition that an organization is . This organization tries to avoid threats and cover the weaknesses . For example a company like Kingfisher Airlines has many competitors and also the financial problems surround this company .

You may want to see:

USE Study of Macroeconomics in MBA

Key Indicators of Macroeconomics or Important Macroeconomics Factors 

SWOT Sample in Macroeconomics for MBA 

MBA Curriculum or Syllabus 

SAMPLE SWOT FOR AN INSTITUTION

What is SWOT ?

SWOT Template

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
In my sample SWOT analysis , I have done a simple SWOT analysis as a SWOT template for a Educational Institution , this analysis includes the other study parts like organization and department study but in this section I prepare SWOT for you .
This institution has two branch in city with 8 years experience , the main educational services are computer , networking and certification and these types of education . The main vision is the expansion and finding new markets for this institution .
We start with Internal factors then continue with External factors and finally based on the vision and importance of factors then will see  some useful strategies .Please assume that you are managing this institution and it is a sample analysis .

Internal Factors 
Internal factors are main characteristic of business or organization , the real and original characteristics.

Strengths:
1.A good structure for laboratory and facilities (  expansion )
2.Quality assurance of courses through with result of certification exam.
3.Up-to-date facilities and infrastructure like laboratories, teaching aids, networked computers.
4.Eight years of proven experience in professional level education and training with growing emphasis on new technology and consultancy activities to further enhance quality of teaching and training.
5.Experienced proficiency and support staff
6.Placement service with corporation .


Weaknesses:
1.Heavy dependence on part-time lecturers in some Faculties. 
2.Inadequate library facilities
3.Little emphasis given to the recruitment of international students.
4.Lack of land for future expansion of the campus. 


External Factors 
In simple words these factors are not under control but they have good and bad impact on you. 


Opportunities 
1. Exploitation of multi-lingual assets to become a regional multi-lingual center in city for computer education.
2.Diversification of sources of revenue through better exploitation of consultancy and e-learning facilities .
3.Strategic alliances and partnerships with international institutions  for offering more professional courses.
4.Strategic alliances with national institutions.
5.Use of distance education, flexible learning and adoption of new information and communications technologies to increase access.

Threats:

1.Technology changes that effects the  future growth and productivity.
 2.Free IT education within the context of increasing trends of web learning.
3. Growth of providers of computer education institutions.
4. Absence of an effective national regulatory framework for accreditation of certification.
 5.Experienced staff leaving for better conditions to other industries.

Strategies :
The results of matching are based on the reality and capacity of organization . The main problem is how think about yourself.As the results of our sample SWOT we can have these guidelines for business .


As we found the fast changes in the IT market effects the demand in IT educational market and this gives us key points to form business for better and lower cost.
1. Lower Cost for Higher Profit
To decrease the cost and also compatibility with the technological changes this institution must use virtualization technology. This type of networking (Foe example Citrix Solution) decreases the cost of Hardware and Software required to used
2. New Marketing and Online Education
Some people have Internet connection and they prefer to use good services in home with internet. E-Learning is one of the best solutions that some universities are using today and easily increases the segments in market also help to find the international students.
3. Focus on the Organizational relationships with  IT companies
Good relationship with IT companies and especially with MNC companies has more benefits for institution. At first it will improve the market and profit because of Corporate Training services for those companies. Second, to understand the new demand for professional skills in industry to design new courses. Third, it will help to the placement services to the students and more customer satisfaction.
4. English Education in Small Scale
English education for computer professional people helps to improve the skills and also attract new customer to join and use parallel education system .For example some freshers in India has communication problem and it helps them.

SWOT in Business with Macroeconomic

Macroeconomics and SWOT in Business 
As I have written about macroeconomics for managers in economy and key indicators of macroeconomics    , there are  important points related to the SWOT in business . Nowadays ,each business in modern aspect starts with strategic view to the marketing . This means that  marketing gives a form to starting  the business , and activities in business are based on the marketing .
The strategic view required the concentration on the four groups of factors. Internal factors : Strengths, Weaknesses.These factors are related to the objective of a business and potential for entrepreneurs to start a business and can contain factors : Capital , Skills , Staffs, Shared value , Style  ,...
External factors:  Opportunities, and Threats .
These factors included the external environment of business like Competition , market opportunity , Strategy , Structure of economy  , System

We know they are 7 S , that can help business : Strategy , Structure , System , as Hardware and Skills, Staffs , Shared value and Style as Software for business.
A CEO or MBA manager required to know about external factors or macro factor for business .For example a manger is thinking about investment , when you should invest for new expansion ,and hoe effect the economic growth your business .
A macroeconomic swot analysis includes the analysis of country key indicators of economics like GDP , FOREX rate , Unemployment, Business cycle , Fiscal policy (Taxation) have big impact on business profitability .
The main part of these factors can be in group of Opportunities and Threats . Growth is an opportunities and when business cycle is in recession it is a threat for business .For example the inflation rate helps to invest on moderated condition and avoid to high investment , because the result of inflation is lower power in purchase and at first people avoid to purchase for unnecessary products means low demand .

The SWOT analysis helps to design new strategies in business with matching the strategies .Matching the strategies means using the good factors against the bad factor . In another hand you have strengths  and opportunities and they help to cover the weakness and threats .

For more information see:

USE Study of Macroeconomics in MBA

Key Indicators of Macroeconomics or Important Macroeconomics Factors 

MBA Curriculum or Syllabus 

5 Things You Should Know About Sustainability in Macroeconomics