Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

How Find Strategies in SWOT ?

What is Strategy and Strategic Management ?
Strategy can be defined as the determination of basic long term goals and objectives of an enterprise and the adoption of courses of action and allocation resources for carrying out these goals. In simple words a strategy is a set of course of actions that can improve the current situation and improve the condition and give a new competitive advantages to an organization. In definition we have course of actions , it means it is different with gradual programs , strategy starts and finish in duration but programs and budgets are designed year by year.
Strategic Management or Strategic planning can be defined as  the process of deciding on the objectives of an organization ,use and disposition of these resources , it is a managerial process in organization through which future impact of changes is determined and current decision are taken to reach a designed future.


Current situation to desired situation
The main result of a strategy is changing form current situation (bad or not desired) to desired (best or better) situation. While programs are improving step by step and has small effects on conditions , strategies can move ten step in one days or moment .

Strategies in SWOT 
Before we discussed about SWOT analysis  for an institution , now we have a different view to the SWOT diagram and SWOT analysis . A SWOT diagram can be like figure below :
swot  sample
SWOT diagram 
We can write Strengths , Weakness , Opportunities , Threats in tabular form and in cross points we can find new strategies . But there are other guidelines to Strategic Management to find the strategies . Another view to the SWOT diagram gives us a better understanding of S, W , O ,T and and helps to find strategies better in SWOT .
swot analysis
SWOT analysis 

As like other SWOT analysis we have Internal and External factors and four parts are appeared.

1. Aggressive Strategies : 
We select aggressive strategies when we have strengths and opportunities in market . In other hand  tapping the market is easy  , an example is Google in nowadays, starts a new strategy in market based on  new Google policies to gain more opportunities.

2.Turnaround Strategies: 
In market we have this situation , that we don't have power but there are opportunities to survive . The main objectives is to use opportunities for conversion Weaknesses to Strengths.
We can see Turnaround strategies in recent political situation . For example North Korea leaved nuclear programs and started new political way last week.

3. Diversification Strategies: 
Diversification strategies are based on the powers and threats of organization , in other hand a company like Microsoft started Bing search engine to diversify its products and find new market opportunities .

4.Defensive Strategies:  
Defensive strategies are based on the worst condition that an organization is . This organization tries to avoid threats and cover the weaknesses . For example a company like Kingfisher Airlines has many competitors and also the financial problems surround this company .




Blogspot Changed the URL .com to Country Name

You may found that your blog address in blogspot.com or blogger has been changed to the country domain name .This is a change in URL of blog based on the country location of blog.
For example "examplexxxxx.blogspot.com "  is changed to "examplexxxxx.blogspot.in" , this is new rule of blogger to support the regional and country remove request and such  problems .
You can check the problem in the blogger address Why does my blog redirect to a country-specific URL? and the answer in the blogger support page is :


"  Q: Why is this happening? A: Migrating to localized domains will allow us to continue promoting free expression and responsible publishing while providing greater flexibility in complying with valid removal requests pursuant to local law. By utilizing ccTLDs, content removals can be managed on a per country basis, which will limit their impact to the smallest number of readers. Content removed due to a specific country’s law will only be removed from the relevant ccTLD."

The main effect of the change the address is Page Rank or Search Engine duplication and blogger promises to decrease the negative effects . 


Now,  blogger provides the original content reference for your blog with the tag 
<link href='http://xxx.blogspot.com/' rel='canonical'/>
and you do not need any thing, you can check your source code .
Note : 
You can find the      rel=colonical  in the google support page Webmaster tools and read how helps you the Colonical property .


iPhone 5 Video shows differences

You may heard about  iPhone 5 innovative features  and beautiful look , I found a video in youtube that exactly shows the iPhone 5 operations. This is an unique video that I have seen in web about iPhone 5 and other videos are new edition of this video .
This video has title iPhone 5 Concept and I think this is an official version of Apple  for iPhone 5.



iPhone 5 in Schedules
People are waiting for iPhone 5 , I think most attractive feature is laser keyboard that makes it flexible for users to handle it in each places . There is a big difference with other brands and apple may requires to go court against some companies in future !!!!!.
The combination of iPhone 5 and iCloud power gives the user more efficiency and accessibility for web applications , but the main problem for iPhone 5 is the compatibility with mobile networks .You may know that 3G or 2G mobile networks , they mean the mobile network generation , and iPhone 5 needs 4G networks as the platform for maximum performance . 3G or third generation of mobile networks is not popular in all countries , how we can expect the 4G networks .
All schedules of iPhone 5 are postponed continuously and we are waiting for release date.


SAMPLE SWOT FOR AN INSTITUTION

What is SWOT ?
SWOT Template
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
In my sample SWOT analysis , I have done a simple SWOT analysis as a SWOT template for a Educational Institution , this analysis includes the other study parts like organization and department study but in this section I prepare SWOT for you .
This institution has two branch in city with 8 years experience , the main educational services are computer , networking and certification and these types of education . The main vision is the expansion and finding new markets for this institution .
We start with Internal factors then continue with External factors and finally based on the vision and importance of factors then will see  some useful strategies .Please assume that you are managing this institution and it is a sample analysis .

Internal Factors 
Internal factors are main characteristic of business or organization , the real and original characteristics.

Strengths:
1.A good structure for laboratory and facilities (  expansion )
2.Quality assurance of courses through with result of certification exam.
3.Up-to-date facilities and infrastructure like laboratories, teaching aids, networked computers.
4.Eight years of proven experience in professional level education and training with growing emphasis on new technology and consultancy activities to further enhance quality of teaching and training.
5.Experienced proficiency and support staff
6.Placement service with corporation .


Weaknesses:
1.Heavy dependence on part-time lecturers in some Faculties. 
2.Inadequate library facilities
3.Little emphasis given to the recruitment of international students.
4.Lack of land for future expansion of the campus. 


External Factors 
In simple words these factors are not under control but they have good and bad impact on you. 


Opportunities 
1. Exploitation of multi-lingual assets to become a regional multi-lingual center in city for computer education.
2.Diversification of sources of revenue through better exploitation of consultancy and e-learning facilities .
3.Strategic alliances and partnerships with international institutions  for offering more professional courses.
4.Strategic alliances with national institutions.
5.Use of distance education, flexible learning and adoption of new information and communications technologies to increase access.

Threats:

1.Technology changes that effects the  future growth and productivity.
 2.Free IT education within the context of increasing trends of web learning.
3. Growth of providers of computer education institutions.
4. Absence of an effective national regulatory framework for accreditation of certification.
 5.Experienced staff leaving for better conditions to other industries.

Strategies :
The results of matching are based on the reality and capacity of organization . The main problem is how think about yourself.As the results of our sample SWOT we can have these guidelines for business .


As we found the fast changes in the IT market effects the demand in IT educational market and this gives us key points to form business for better and lower cost.
1. Lower Cost for Higher Profit
To decrease the cost and also compatibility with the technological changes this institution must use virtualization technology. This type of networking (Foe example Citrix Solution) decreases the cost of Hardware and Software required to used
2. New Marketing and Online Education
Some people have Internet connection and they prefer to use good services in home with internet. E-Learning is one of the best solutions that some universities are using today and easily increases the segments in market also help to find the international students.
3. Focus on the Organizational relationships with  IT companies
Good relationship with IT companies and especially with MNC companies has more benefits for institution. At first it will improve the market and profit because of Corporate Training services for those companies. Second, to understand the new demand for professional skills in industry to design new courses. Third, it will help to the placement services to the students and more customer satisfaction.
4. English Education in Small Scale
English education for computer professional people helps to improve the skills and also attract new customer to join and use parallel education system .For example some freshers in India has communication problem and it helps them.



INTERNET BUSINESS MODEL and SOPA /PIPA

You may heard about PIPA /SOPA acts that US governors tried to do against the unauthorized use of mdeia like movies and music that are publishing with no copyright .
Business model in Internet is closely related to the affiliation services and one of the affiliation services is file sharing in Internet . People upload files to the file servers to attract visitor and give them free services , but they earn at maximum  4 $ for 1000 download for a file . Game industry , music , film and ebook services are closely related to this types of services.
Behind the disadvantages of using the media without license , there a big advantages for providers and producers . This means when a music or game become populous in a group , in fact it starts attracting new customer for that company . In another hand sometimes there is a growth in sale just because of  some other people are using free version of software of  music and free user are promoting the products non stop.

You can not open Megaupload , Fileserve ,4Shared ,... links !!!!!!!!!
With new activities for copyright protection  in this week , some free file servers are closing the services or deleting the files in servers and some of the user accounts are blocked . A simple search in Internet shows that users are angry against the happening .
There are a list of important free file servers or upload sites that are closed this week:
4shared: Mass deletion 
FileJungle (Owned by FileServe): Closed affiliate program, Mass deletion, Testing USA IP blocking
FilePost: Started suspending accounts with infringing material (doing what Hotfile did)
FileServe: Closed affiliate program, Mass deletion
FileSonic (Owned by Fileserve): Closed file-sharing completely
MediaFire: has started to delete files & accounts
MegaUpload: Closed by FBI
MegaVideo: Closed by FBI
UploadStation (Owned by FileServe): Mass deletion, Testing USA IP blocking, losed affiliate program, Closed file-sharing completely (23 Jan)
UploadBox: Closed, (UploadBox file hosting service is no longer available. All files will be deleted on January 30th. Feel free to download the files you store with UploadBox until this date.)
Uploaded: Banned USA IP addresses
VideoBB: Closed affiliate program, Mass deletion
VideoZer: Closed affiliate program, Mass deletion
Wupload: Closed affiliate program
x7.to: Closed 

The main effect is decreasing the  terrific of those web sites that are using these services , you should know that some web sites give free download service just to attract the visitors.
The acts are changing the Internet face very fast and quickly , small group of people with simple decision are changing the world permanently . In this situation the file servers in countries that are not effected will enjoy the condition and new opportunities in market .
Internet marketing are closely depend on the terrific and no thing more , the result is  falling down the Internet business model. The file sharing is the first part of the effect and music , video sharing will be affected harder than other types of the businesses in Internet .

NMART BUSINESS PLAN IN INDIA

You may heard about MLM or Multi Level Marketing that is a marketing strategy in which the sales force are compensated not only for sales they  generate, but also for the sales of other people down line of them that  they recruit , as a hierarchy of multiple levels of compensation.
Sometimes , this model is called as direct selling and business plan is based on the hierarchical structure that seller provides for members in down levels .
 Amway Corp is  the famous company in US that started the business model and market strategy based on the MLM , but some criticisms were against this company . The main criticism are based on the productivity of this business model and pyramid schema in marketing .The evidences show that lower levels of the pyramid never earn more profit .
Main problems of such business plans are the products which they offer to the market , for example in some practices in other Asian countries Gold coins or other types of goods that don't have any real benefits for customers were selling . This is the problem that I call productivity in this term .

WHAT IS NMART ?
Nowadays in India people are talking about nmart business plan , they want to join and become a marketer but some others are against this business model. Opposition have the evidences that this is a pyramid model and the results are not good for economy .
Company profile shows that nmart has  government proofs and certifications for business model . Company tells that it is a MLM business plan but it is not a pyramid . I do not want concentrate on the pyramid model.
I checked company 's website and products page to review and compare with other companies that I saw in past as like Q-ue-st .

Productivity :
The main differences in the business model is  retailing with different useful products , in other hand nmart has different products and starts to open malls in India .It shows that they try to make service more tangible . More focuses are on the FMCG products and different brands have been selected .
Products are same as the other retailers products that are selling in market , but nmart uses the benefits of direct marketing to increase revenue behind the employment ideas .Of course other MLM marketers also said  that they want to increase self-employment but the results are not same.

Profitability :
Second problem is the profitability of model for economy . Retailing is one of the largest industry in India and has more than 10 percent of GDP and 8 percent of employment in country . The trends show incremental rate of retailing in India . The main idea of founders may be based on these facts , but question is that the method of profit shares and distribution over the marketer . Each sales organization requires a good compensation strategy but I do not see a clear path . If it can increase the retailing industry and employment it can be new  unique business model . In my opinion in contrast with other MLM models they should develop market place with variety of goods to become a profitable business model for Indian economy.

We can assume this is a new model of BPO in India but compensation and operation are different with BPO. Company provides a schema for compensation , but it is required more regulation .They want be a new Wal-Mart in India !.
I think it is required more clarity in nmart business plan to make it more tangible for people. 

6 MISTAKES IN BUSINESS PLAN

A good business plan is an image that shows your dreams , and it is a detailed program of actions that you want carrying  out to start developing your business . In last topic we discussed about how write a business plan for small business , but writing a business plan is not using business plan template. In fact it is the biggest concentration on goals and achievement in business model .
.
There are some guidelines to write a good business plan for small business  :
 i. Clarity and Realistic preparation
ii. Good Market Research
iii. Real Competitor Analysis
iv. Time Management

But there are some problems in business plan that  you should avoid for successful business plan . In other hand not only we should take care about guidelines but also we should avoid  weaknesses in process of business plan writing . Optimistic writing is good  but reality in business plan shows that you actually are thinking about your goals from different perspectives . Each perspective shows your  Strengths , Weakness and view point of Opportunities and Threats .

Some studies show the evidences of business plan failure in small and medium business
1.More Focus on Future 
Investment for growth is based on the future performance but future performance is based on the past track record . This means best analysis is based on the past performance and repairing the mistakes . Forecasting and more optimistic prediction is not helpful . Reality is key of  success of business plan.

2. Management Inefficiency 
Managerial skills are more important in start up , like a children that requires mother in childhood , a new venture requires a careful parent to utilize the resource and leading the team to the objectives . Manager plans , leads and controls activities and tries improve efficiency .

3.Aggressive Financial Strategy 
A good financial strategy is based on the power of market analysis and financial performance in market , more focus on the cost and marginal revenue in start up brings you in an unlimited loop . More focus on cash flow and improving market share is better than concentrate on a marginal revenue and marginal cost.

4. More Focus on the Technology 
Today technology is framework of business but more dependency on technology and automation reduce your concentration on the process efficiency . The good aspect of technology is the Analytic tools and some times in start up it is better more focus in the improving the manual process , then using technology . Technology without management and utilization is cost.

5. Improper Target Market 
A good segmentation in market and target the manageable segment is better than selecting big and unknown segments . Good size segment can help to improve the Customer Care and Customer relationship Management and in result you have more customer satisfaction .

Finally we can add the Communication . Communication helps to promote your business .Lack of good communication with suppliers and customers is a draw back of your business . With out communication no business can not be alive , as before we discussed about expanding the business network to improve the business .


WHAT IS BUSINESS PLAN ?

You want to start your business , it is a small business or medium medium business , it is not important the scale of your business,  it is important to have a business plan for yourself . In last topic we discussed about What is small business  and the importance of ideas and opportunities for small business . A businessman or entrepreneur requires business plan .
When you start to think about business plan and try to write a business plan , in fact  you will imagine your ideas .The process of writing business plan helps you to find problems that you will face in future  .  " A good problem definition is half of answer "  it means if you try to write a good business plan you have half of your answer and during writing business plan you will find some good solutions . In fact any effort to change in life is possible with a plan , it is not a managerial activity only and any one can write a business plan or life plan to improve his or her life .

What is BUSINESS PLAN ?
A business plan or project plan  is a written document , that describes all requirement steps in opening and operating and improving  a business activity . It consists of principal features ,  future prospects and analysis of requirements and conditions to start a successful  business.
A good business plan is based on the facts , real estimation of condition and provides technical feasibility as well as commercial success in business . It is a way to implement your dreams and  success. The result of a good business plan is a road map for actions and a key to monitor your business performance and evaluate the activities in  achievement  goals and objectives .
In other word if you have a business plan , you reach 50 percent of answers , you will find some new resources , you will find new ideas , when you just start to think about business plan .

Key elements of a Business Plan 
The main parts of a business plan can be key factors of your business activity . They have more impact on your future success and if you implement these part perfectly and based on the reality you have valuable information about yourself and your business .
1.Goals and Objectives
2.Product or Services or Outcomes of your business or Values you want to create .
3.Market or Customers .
4.Financial statement or Financial fund resources and solutions for business .

At first it is very hard to implement all of them but if you start to write about your goals and products / services you will find answers for Market and Financial support .

How to write a business plan ?
A business plan required a well definition of business and should be written  with owners . May be you need helps of an advisory but finally you need to write business plan . There are many business plan templates and they gives idea to write business plan . I prepared a simple form of a business plan template  .
The importance of the structure and format of a business plan is very high and if you are using a business plan template you should follow the structure . May be you want a grant for your small business or a loan  for small business and you should give your proposal or your business plan to be accepted .
Sometimes a venture capitalist or other types of fund sources look at the business plan and important parts are market analysis , financial statement and ownership .

Good Business Plan Structure and Format 
In writing  a business plan several points must be considered and headlines give you ideas to prepare the plan . The accepted format for a business plan :
1. Introductory or Initial pages or Cover pages
        i. Title page : name , address of company and Owner properties like fax , telephone , email
       ii. A paragraph about company and nature of business
      iii. A paragraph about financing needed
      iv. A statement about the confidentiality of the plan .
2. Executive Summary 
     Three or four pages that summarizing the business plan . It is most important part.
3. Market Analysis
      i. Future trend of market
     ii. An analysis about competitors
    iii. Market segmentation and customers plan
    iv. Industry forecasting
4. Description about Venture
     i. Product / Service
     ii. Size of  Business
    iii. Office equipment and personnel requirement
    iv. A short paragraph about yourself
5. Product / service Plan 
      i.  Operation process
      ii. Planet and Place of  your firm
     iii. Machinery and Tools
     iv. Suppliers and material requirement
6. Operation Process 
     i. A good description about company 's operation
    ii. Flow of orders for product / service
    iii. Technologies   that will be used in company
7. Market Plan  
     i. Pricing method
    ii. Distribution strategy
   iii. Promotion and Advertisement plan
   iv. Control and Monitoring
8. Organization structure and management 
   i. Form of ownership , partners , authority
  ii. Management background
  iii. Role and responsibility of management
9. Risk Assessment 
    i. Evaluation of weakness of business
    ii. New technologies
10. Financial Plan
     i. Income statement
     ii. Cash flow model and projection
    iii. A simple balance sheet statement
    iv. Sources of Funds - it is very important part of business plan
11. Appendix 
     i. Market research data
     ii. Contracts and agreements
     iii. Suppliers price lists
You can download free this business plan template pdf , it contains business plan in pdf format : click here .
This business plan can be used for any purpose like bank loan , entrepreneurship , government grant , nmart business plan and so many other business plan ideas. 

HOW FIND IDEAS FOR SMALL BUSINESS ?

You are in start up or thinking about how start your business , you may know each new business or small business starts with an idea .Generating new ideas for small business is very hard work and if you find a good idea it will be your key of success . But at first try out to find what is small business in fact ?
What is  SMALL BUSINESS ?  
Small business has some definitions in different countries , but generally speaking a small business can be a form of business with few capital and few employees. In another hand small business is a business that starts with a single manager or few people that combine all resources with their skills to achieve profitability .
 Sometimes it is defined based on the capital or numbers of employees but in my opinion a small business is defined based on the numbers of products or services .Investment decision for people is very hard, to find good small business model and start business .An entrepreneur or a businessman who start own business , in fact start small business and makes investment in new venture  .
Small business is based on an idea and a good idea is a powerful tool in hands for you to become an entrepreneur or a successful businessman . Thousands of ideas are in our minds but  best ideas have opportunities . Ideas like :
1.New customer need
2.New product or service
3.New type of process in business
4.New sources of materials
and so many different things .

How Find Ideas For Business ? 
1.Idea Generation
All ideas are not opportunities but all opportunities come from ideas , this is a good aspect that gives the way of thinking , means that don't waste your time on ideas that are not feasible . To generate ideas simply you should think different , it is not easy , but today please think " if  I change the process what will happened ?"
Some opportunities are in changes , for example technological changes gave Online marketing  solution to the market and some people become rich .
Some sources of ideas can be listed as below :
i.  Consumers
ii. Competitors and Existing Companies
iii. Governmental or Social  needs
iv. Any Changes in Technology , Society , Markets


2.Screen Business Ideas              
After finding ideas it is very important to test ideas to be feasible , in another hand is it possible for you to develop your solution on the idea ? . For example you can produce new product . There are some constraints for you to develop your idea and they are :
i.   Financial Feasibility
ii.  Niche Market Feasibility
iii. Product / Service Feasibility
A good feasibility study helps you to find can yo do it or not and it is a profitable idea or not .

3.Selecting Idea  
Selecting an idea is based on the opportunities that you will find in idea . For example you will find 3 ideas in last steps but you require recognize the opportunities in these ideas . In term of selection it is better to think about  these problem :
i.  Potential of growth - it is very important
ii. Competition and market condition
iii. Profitability or Rate of return of your investment in business .
Each idea has Strength points , Weak points , Opportunities and Threats (Risk , competition ,...)  , try to find SWOT analysis .SWOT is very helpful .
We can see some people have made a big business in different ways , for example differences between Google and Yahoo , Google changed the aspect to the search engines and made it in very innovative way .
For example in this  world economic condition and macroeconomics indicators for a country it is a good idea to invest in a foreign country . By default some underdevelopment countries like India are destination of foreign investment .
Another example , everyday you are walking in streets , did you think about people needs , about a way to give them a new service and facilitate one process for them . Think different 
Also you can find HOW MAKE BUSINESS NETWORK ? 

HOW MAKE WEBSITE FOR BUSINESS in 10 Minutes with 10 Dollars ?

In last topic about the Business , I wrote the importance of a website for business and how make business network easy and fast . In the topic we were discussing about the low cost of the websites for businesses and it is very important for a person who want continues fast , cheap and easy .
For an entrepreneur or a business man or a young guy that wants to expand business or make money in Internet or want online marketing to make profit , it is required to make a website and more clear ,at first , some people are looking the ways to make free websites . I have tested some ways to find a solution for myself to make free website , but there are just some ways to decrease the cost of website to the minimum cost .
When I am talking about cost , it is regarding to the all costs to make website ,means all times , money , efforts and technical knowledge that may you require to make a website .
In fact you want to promote your business and products and services in Internet and you don't have proper time to spend in website builder tools or implement a website template for your website.
The solution is that you can use a blog solution with custom domain . I said in post how make business network easy and fast that two ways are there to deploy information on the web,  first blogs second websites .
All things that you require to make a website :
1. Domain Name :You should find a good domain name related to your business , this name is the flag of your business in competition and can make your way easy than ever . For example you have a bird shop , and you want promote your shop in web or Internet . Your website name should reflect your business , in our sample it can be "the-birdshop-online.com " or any combination for them . This name gives you more terrific or readers easily . In my experience it is 30 percent of your success . You can find proper name with a domain look-up  service  , for example example.com is a domain name .
2.Hosting service : A website requires a host to be allocated , this is the key factor  that you should be aware . A good host gives you some opportunities to make a website free and easy . My solution is  using free and powerful blogging service like  Blogger for your free hosting service or any other blogging service like Wordpress . At first you should create a blog then with the option Setting > Publishing > Custom Domain
easily you can set your domain on the blog and enjoy the benefits of  Blogger  for your website .
3.Content Management or any HTML codes in your website. If you select blogs you are free from technical knowledge , and you will start writing soon .

Also you can at first create your blog with the name that you select for your domain in Blogger  then with Blogger custom domain service you can buy your domain name in less than 5 minutes and , totally in 10 minute you can start your website , with out any technical requirements .
There are many benefits with Blogger service for persons like me that don't have time to design or don't want pay for tools like website builders or website templates .
This is a solution with the lowest cost possible that you can enjoy it to make your website  .
Blogger has some benefits and free tools :
1. It is a Google service  and you just want a google account .
2. In Blogger platform you have some tools for free.
3.Some useful services like state or monitoring the traffic , easy design , flexible writing , Gadgets .
4. You easily can join your website to the Google Analytics  and use the benefits of Google Webmaster Tools analyse your website everyday .
5.The total cost for you is the cost of domain registration that is less than 10$ for one year .
6. You do not want to spend time in any technical points .
7. If you want to monetize your website or make money online in Internet , this is your opportunity that with  Blogger   Gadgets   , you can easily  join to Amazon affiliation  service or Clickbank  to earn money with retail service or online marketing .
8. Just with mouse drag and drop you can design your website .
9. Good support in Google not only for search but also for technical support .
I do not want give evidences for this solution more ,  but I have done in 10 minutes easy and fast and flexible .
 The total cost of your project is 10 $ .
Opportunity cost  for time and other value added services are not countable , time management is key success in project . As a MBA I can give you an strategic view to this method but it is not require for you when you will find a small guy earned 3000$ in last  month with amazon or Google with out any cost .
Later I will write about benefits of  Google Analytics  and  Google Webmaster Tools  .

iPhone 5 Innovative Features

With memorial of Steve Jobs who was one of the productive and famous entrepreneur in world in Apple company . People know apple with ipod , iphone and mp3 players innovation in world. A businessman or a student easily uses the iPhone in different ways , one for gaming and other one for business plan management .
The  iPhone  5 is new release of  iPhone  series and is one of the famous and fantastic products of apple .

The iPhone 5 has an increase in length of 8mm for accommodating its new 4” screen , iPhone 5 will have similar flat edges to the iPhone 4 ; also  the teardrop-style tapering to the edges that will be expected.

The smoother design has not been gone for because battery had to have power LTE and the connections being bulkier require extra space. The iphone 5 also has an aluminium casing similar to iPod Touch.

iphone 5 new apple product

The new phone is on schedule for a summer 2012 launch; however the engineering phase is still on with production yet to start.It is not clear that this is reality or an effort to make new product , but with apple power it is possible .
It is appears that business and corporate entrepreneurship is stable in apple  company and we should not worry about leaving the apple with Steve jobs .
You can see iPhone 5 Video 

HOW MAKE BUSINESS NETWORK ?

Each business requires money or capital to start up , and finally the result of a business is money or Profit . Maybe you are thinking about non-profitable business  , but all non-profitable business as like social activities also require donation and monetary support .
A business in any size , small business or medium business as like large scale businesses require a business network, and a business network contains all relationship with customers , suppliers and  stakeholders .
Small business has some limitation in money and capital , and it is required to  find some opportunities in market.
As the result of Micheal Porter Strategies : Cost Leadership is one of the  basic strategies for winning the competition . But how we can use Cost Leadership or how we can minimize the cost ?
Business Network helps to reduce the cost effectively and fast growth for an entrepreneur or a established business  , because a small business to work healthy ,at first, requires Customers or Consumers with lowest cost of communication and maximum efficiency in distribution of news and goods and services   .
To make a business network , we have some suggestion like societal marketing , but How it works .
The main environment that all small businesses can use is Internet or Online Marketing to improve the business network .
Internet helps to make a business network fast and easy . Internet is full of websites  and each website can be a shop floor of a business to deliver the information , find customers , support customers and manage them .
1.A website easily could have viewers (Promotion) in any place with computers , mobiles (Place ) and brings the products or services with lowest possible advertisement cost and different types of pricing model .
In another hand you have simply Products , Price , promotion , Pricing in one place and easy accessible for customers .
2. A website has some value added services , like traffic monitoring  that gives you the idea how many people are interested in your business and why they are coming to visit you..
3.A website has customer support service like email service (feeds ) that helps you to promote and advertise and find loyal customer with no price .
4.A website, easily with no cost or low cost , can be promoted in Internet and find more traffic means more viewers , as like Social networks , Search Engines Advertisement ,etc
There are so  many benefits to make a business network based on the Internet and website and nowadays all people are challenging with effect of Internet on business and life.
A young boy how doesn't know  any thing about business or MBA easily can earn money with starting an online selling website .
There are two popular option for a business network in Internet
1.Blogs  : has no cost actually and easy to start with minimum technical knowledge , for example Blogger
You can read the manual for good blogs
2.Website : You require to register a name (6-20 $) and require more time to establish .

The web technology has changed the business model to the online model , and a web page is a gateway for customer and relationship expansion .
In next topic I have  explained  how make a cheap website .

Mobile in 4 P's

4 P's of Marketing Mix for Mobile 
As we know in Telecommunication Industry has trend in wireless technology  and more specifically going in mobile technology . This trend include the growth in the many different application such as communication , music , mp3 , video and Internet connectivity or Network Connection  .....  
This means that service provider and producer in the different fields are using mobile technology to gain the market and different sectors in market. for example a market research shows that a high growth in the Health Care system in mobile in Asia . We know the importance of IT as powerful media in Advertisement, but what is the effect of mobile in the market and specially in service sector . 
As the market concept in business we know that 4 P's of Marketing or Marketing Mix  as the strategic solution to have a good market plan and design channel and some other activities as in last topic in my blog (http://mrbangal.blogspot.com/2011/11/what-is-12-ps-to-starting-business.html ) .

4 P's of Marketing or Marketing Mix in business are  based on the :
  1. Product / Service 
  2. Promotion  (and Advertisement )
  3. Price 
  4. Place 

As the four elements ins the market that we should make relationship between them for gain in business profit . 
In mobile technology we have  new network generation and network coverage in rural areas also we have new mobile connection . For example in underdevelopment countries villages , easily people are using the cellphones with newest network technologies like 2G , 2.5 G , 3 G  or GSM , GPRS and so on.
These technologies has powerful features like more speed or bandwidth and Internet connection or MMS messaging  that helps for better communication between people in all over the world .
The cellphones or mobiles like iPhone 4 or any other brands in market have some abilities for users to surf the Internet with lowest cost and high speed and enjoy social networking or web email  and other usage . The growth in the software development in mobile field easily shows the potential demand in the market for different applications of mobile  in daily activities.

The most important of the mobile technology is the combination of 4 P's of marketing in one device that we called mobile . This means in every places you can promote your product or service with good pricing strategy . This is fantastic that only one device brings for you all thing that you want in marketing to sell a product or service . 

Users use mobile to surf and find and watch your promotion and advertisement easily with lowest cost also for you and with highest rate of contact with the customer in simple plan with low cost technology .
For example in term of Health care or consultancy services (or any other service based ) this is a real time or online marketing any any places . Good aspect is that this is the lowest cost and fastest  channel that just depend on the network coverage . 
Consider that a man is standing in his farm in a village and he wants to get advice on an  Agriculture harvest , and tries to find website regarding to the "need" and also his bank account or credit is ready for purchase What will happen .... How many days or years! are required for you to find demand in rural areas ? 
The term of 'e' brings for us good news but today  mobility is leadership and this is the ideal sample of Mix Marketing that every marketer want to plan in marketing plan . This is not theory or ideal , this is reality of technology .

A good sample is Apple store to sell software and music , Steve Jobs  had done  good forecasting !!!!!!!!!
When a marketer wants to plan the marking strategies he has some efforts in 4 P's in marketing , but they are combined easily in mobile and are ready to use .  

Today , some people are trying to say the importance of the mobile and effects of mobile in business and the combination of 4 P's is the key . 
If you want to be in way you should invest in mobile for growth.


What is 12 P's in Marketing - Business Plan

12 P's in Business Plan
A business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit or state-owned. A business owned by multiple individuals may be referred to as a company, although that term also has a more precise meaning.
In MBA , you should know about business  , business plan more and more , and I have done. My program was not an online MBA and it is a real university course in master degree in MBA .
I prepared a presentation for MBA students regarding to the planing of business and the content below is 12 P's for starting any businesses.



The 12 P’s of Business/NPO Marketing Going Beyond the  “4 P’s of Marketing”   in a Service Business or Nonprofit  There’s more to running and marketing a Business/NPO than what we learned from the “4 P’s” 
The standard 4 P’s are just one part of the formula. To understand the entire formula we need to start from the beginning .
When a manager or an entrepreneur has some business cards  and try to play actually it is not possible without business plan . Each plan is as like as a business card for a businessman to play with it . A business plan template is a statement that should be written with everybody that wants to start business.   

4 P’s of Business/ NPO 


1.Positioning
A positioning statement states how you wish to be perceived.   It is the core message you want to deliver in every medium to influence the perception of your product, service and/or organization. The positioning statement should bring the mission/vision to life. 
 Typically a Positioning Statement is a two-sentence message that tells people what your product is and how they will benefit. The second sentence tells people why your product or organization is different than others. 
 WHO: Who are you? 
 WHAT: What Business/NPO are you in? 
 FOR WHOM: What people do you serve? Make a list and prioritize if necessary  WHAT NEED: What are the special needs of the people you serve? Determine urgent needs. (categorize needs as urgent, important or useful) 
 AGAINST WHOM: With whom are you competing? How are they positioning themselves? 
  WHAT’S DIFFERENT: What makes you different from those competitors? What is the most compelling reason for customers or supporters to do Business/ NPO with you? 
   SO: What’s the benefit? What unique benefit does a client or supporter derive from your product or service?         

2.People
It may be business/NPO but it is very personal. People, whether the employees, clients, supporters your market, or someone else impact your Business/ NPO each and every day.  
The right people treated the right way can create a successful business or organization. 
In brief consider every interaction and target audience you have; Build teams; Create partnerships. 
Research your target audience. 
Understand the “politics” of every interaction. 
Every Employee, Every Interaction        
3.Process
Evaluate the way you do business so that it better supports your goals. 
Make the business or organization work for you – work ON your business/NPO vs. you working IN the Business/NPO. 
Think through every single step of what you do and how to make it better. Your Business/ NPO and marketing processes should be able to run without you.           

4.Plan
A Plan can help you to be proactive.
        Did you know that simply by writing down a plan you have an 85% chance of putting it into action vs. those who don’t write down their plans have somewhere around a 10% chance of putting it into action. The simple act of writing it down imprints the plan into your subconscious and your subconscious puts it into action with your conscious. So, isn’t it worth it to write out a plan for your Business/NPO and marketing? You’ll put the odds in your favor.
Here’s a brief outline for a short marketing plan:
            Situation Analysis – complete with a SWOT and a Competitive Review
            Marketing Overview – the marketing mission, overview of the products and services, pricing, distribution/sales strategy, and other marketing strategies
            Marketing Tactics – what you will produce for acquisition activities (direct mail, flyers, product brochures, etc.); what you will do for PR; what you will need for retention activities (follow-up letters, up-sell, etc.); what you will need for internal communications; and what other marketing communications will you need (website, etc.)
            Forecast for sales and profits 
   


               4 P’s In Marketing- Mix
             1.Product

        What is your product or service? 
        How is it described? 
        How is it packaged? 
        What solution or benefit does it provide? 
        Who is it for?
2.Price 
Determine the price you need to set for their product or service.       
       What pricing models work best in your industry or NPO? 
        What would work best for your clients? 
        How can you create a win-win? 
        How can you move away from being a commodity? 
        How do you get paid for the extra value you bring?

3.Place 
Are you in the right place to best target their customers – building, shelf placement, advertising, Website, etc.? 
What are the touch points you need to have in place to reach your potential clients/customers? 
    

4.Promotion 
 How to promote the product or service via numerous types of media whether it be advertising, direct mail, word-of-mouth, or direct sales. 
What types of campaigns are you going to put together 
Are your Marketing Communications fully integrated with your Business/NPO and Sales strategies? 
    Remember To Speak Human

4 P’s of Closure & Delivery
1.Proposal 
Drafting a proposal. Now you are ready to put out a price for your service. This step could make or break your chances of closing the Business/NPO. You want to demonstrate your knowledge of the client’s needs and match those needs with solutions that are priced right.     
        Let’s talk about a winning proposal outline: 
            Situation 
            Objectives 
            Measures of Success 
            Expression of Value 
            Deliverables Outlined 
            Options 
            Timing 
            Joint Accountabilities 
            Terms and Conditions 
            Acceptance
2.Please (AKA “Ask!”) 
Ask for the job, project, donation in a polite and professional way. 
If you believe in what you sell, close the deal! 
You can also consider approaching your “warm market” for help.

3.Project Management 
Follow through! 
Now you have a signed contract. The best way to market your      
    Business/NPO in the future is by providing good service today.
 You already outlined the process in step 3, bring your client into the mix and work the process or program.
CPM / PERT any Experienced base  method

4.Punctuate 
Leave a good impression 
 Send thank you notes 
 Continue communication with your client, customers, warm market, etc. 
 Be proactive in up-selling, cross-selling, retention, etc.